IN EDUCATION *It makes teaching easier for educators. PNK can function as an implicit forewarning mechanism and a vital cognitive resource. We also use third-party cookies that help us analyze and understand how you use this website. The Benefits of the Media in Politics The mass media have a powerful influence on politics. medianet_width = "300"; Social media allows customers to react to what brands offer without having to listen to any of the hype that has always been a part of traditional marketing. The most prominentand notoriousexample is the role of William Randolph Hearst's newspapers in starting the Spanish-American War in 1898. We use cookies on this site. However, as new communication mediums took hold, politicians gained more power in terms of how they are able to reach people. Free media plays an important role in influencing political discourse during elections. The demographic information gained is very useful (some might even say beyond priceless), This site is using cookies under cookie policy . It had a lot of really great points that I really agreed with. It raises questions such as the Medias ability and willingness to educate the public on important issues. In this research (N = 2,476), we show that the structure of online sharing built into social platforms is more important than individual deficits in critical reasoning and partisan biascommonly cited drivers of misinformation.Due to the reward-based learning systems on social media, users form habits of sharing information that attracts . People get entertained through music and television programs. This study is an exploratory attempt to understand the different roles of online actors in setting the agenda, which could prompt a bottom-up model of nation building. Their study contributes to the literature on political learning on social media by illuminating the direct and indirect roles of news curation in the mediation models. The essay will then critically evaluate this, With this change media has continuously grown to be an important part of everyday life. The advent of the Internet has generated enormous interest about whether and how digital platforms, including Social Media, have any impact on the political sphere. British Politics and the Media Introduction, British Politics and Media Self Regulation, Political Communication National and Direct, Political Communication Local and Direct, Politicians and the Media Their Relationship, The First Phase of Political Communication, The Second Phase of Political Communication, Political Communication The Leaders Debates 2010 and 2015, The Third Phase of Political Communication, Here we examine the advantages of new media but also the political impact it has had. We first saw this phenomenon play out in the 2008 presidential election, when Barack Obama, a relatively unknown candidate was able to defeat seasoned politicians with the help of social media. 1. However, in the age of social media, the news is right in front of you. Echo Chamber: One of the most dangerous aspects of social media is the echo chamber effect. According to a 2017 Pew Research Center report, two-thirds of U.S. adults get their news from social media. Entertainment: Serves as a good source of entertainment. This category only includes cookies that ensures basic functionalities and security features of the website. Media is a mirror of the modern society; in fact, it is the media which forms our lives. A , 2012) It acts as powerful agents of socialization by transmitting societys cultural heritage and its basic system of norms and values. Im glad you mentioned the bias of the media, especially because people tend to get their information for media sources that confirms and supports their beliefs. The media still very backward behind other economic sectors because international communication is closely bound up with culture, language and tradition (Karachi, M.(n.d). They mostly seem to target local government officers, government politicians and last but not least civil servants. For example, access to online books, pictures, blogs, documentary films and music enables kids to learn about different cultures around the world. Collectively, digital media have also constituted an important platform that people use to coordinate among themselves and mobilize each other. Publicizing issues that need attention. Yet they must also question the politicians ability. In fact, it is even more broadly encompassing than that. We live and breathe it. Enhanced fundraising capabilities. Turning again to the topic of media bias, Hedding, Miller, Abdenour and Blankenship analyze media bias from the perspective of media content and media ownership. The principle of the media is to let people know about modern, new relationships and to tell about the most modern discussion and fashion. . This allows campaigns to spend money more efficiently to target voters. The 2016 US election: Can democracy survive the internet? The ad count for TV (-1%) and print (-5%) even decreased compared to 2015. [Editor to Wolf: Please stop saying right now every time you raise an issue to be discussed]. People get news daily through the media and this keeps them updated on the happenings around the world. Additionally, Clintons campaign spent another $52 million on ads. If you are head hunter or a consulting firm, wouldn't it be nice to expand your reach on a global . Well, I think we need more boring and less biased opinionated statements today. You can learn more about the roles of mass media through this blog. Drawing on networked social influence theory (Friedkin, 2006; Li, 2013), Saffer, Yang, and Qu investigated whether general network characteristics, opinion climates and network heterogeneity influence individuals perceptions of a politically involved corporation and intentions to engage in consumer activism. News stations show news of celebrities, rather than news about congress or politics. Social media allows politicians to reach voters in an intimate way. The mass media are particularly important during periods of rapid political changes, during elections, and in times of war and political violence. Furthermore the concept of government and how people influence government action will be looked at. The oldest forms of media are newspapers, magazines, journals, books and other printed materials. This helps them put their ideas forward and force them through the parliament so that they can become a law. This is a powerful example of just how strong the influence of the media is, even if the American people are not quite aware of how powerful it really is. The worst comment Ive heard about him is he is boring. They found that the effectiveness of corrections of misinformation varies across topics, with the two types of corrections reducing misperceptions only for HPV vaccination. Social media is a newer media that has changed the way in which society interacts, face-to-face communication changed to screen-to-screen communication. Engages students. Web. The customer service, public relations, marketing and sales teams, they all have a stake in how the social media function impacts daily operations. The idea of media has changed throughout the century along with the change in media technology. The report explores our changing relationship with media, entertainment, and information, due to digitization and the implications this has on individuals and society. Mass media can be divided into two categories, which is the print media include like newspaper, magazines, and books. Allowing us to be informed and feel included. However, by doing their job and covering the hot story, the media constantly put Trump, and in turn his Presidential campaign, in the spotlight. It has brought a 360-degree change in the traditional and new world. Educates the society - One of the most important roles of media is to educate the society. As a result, televisions control the people, people spend most time watching tv. In doing so, they educate and influence the publics opinion on important issues that might affect society. Again, Trumps campaign spent $0 yet they won the Presidency. Using a secondary dataset and an original survey conducted in the states of Ohio and Texas, they found that Democrats are more likely to use a variety of media platforms, while Republicans were more likely to segregate themselves to like-minded media and to avoid traditional objective sources like national newspapers or broadcast TV news. milestone in sentence In order to have an effective relationship with the people, it is important for people in politics to have a relationship with media. The news media represent the news in a manner that will leave people coming back for more. 13 Feb. 2017. And the ability to publish . A substantial body of scholarship has long explored the ways emerging media may foster and also hamper an informed and engaged citizenry. Through television and radio programs, people get to learn about health matters, environmental conservation, and much more. Running an effective social media political campaign is about much more than "Likes.". The media will pick and choose which topics to discuss according to the viewers ratings. Furthermore, Sinclair stations report stories with focuses on government actions instead of specific government policies and are more inclined to provide a partisan point of view and use favorable sources which could potentially harm the engaged citizenry. The results show that 57% of people who rely on social media for news had low political knowledge and only 17% had high political knowledge. Gather knowledge: Media helps to increase knowledge about various subjects. Unpacking the use of social media for protest behavior: The roles of information, opinion expression, and activism, Combining big data and survey techniques to model effects of political content flows in Facebook, Journal of Broadcasting & Electronic Media. Facebook and Twitter are the two largest platforms under scrutiny. Initially, politicians would physically meet with people and give speeches in front of large crowds of people. Politics can be defined as activities associated with the governance of a country or area, especially debate between parties having power. *It motivates to learn. Also ads are bought for politicians to get their polls up in the elections. However, the media possesses even more power than that. Social media platforms allow politicians to directly communicate with their constituents and vice versa. It has become a primary source of information for people all around the world. (Yeh. People have conflicting views on how media portrays information to the public. However, with these big media corporations comes cause for concern. Staying informed an updated is important for voters who are deciding who to vote for. It has been contaminated by political influences. Price and Kaufhold focused on the immigration issue and examined the relationships between border-state residency, party identity, selective exposure and support for immigration. Suite 400 The British media industry is on a leading position around the world that the newspaper, television, r Politicians can craft their message to reach voters who are undecided about which candidate will get their vote. The media has influenced politics throughout American history. Blog posted by Steven Mintz, aka Ethics Sage, on October 20, 2016. Recent years television debates have increased as rally's and public speakings have declined. This was seen in the campaign of now President Donald Trump, which was practically fueled by the free media coverage he received. 13 Feb. 2017. Live video is unique in the sense that it allows users to interact with the person streaming the live video in real time. Geographical boundaries cannot stop social media from reaching people, prospects, and customers across the globe. In turn, another hugely popular station, CNN is generally perceived to favor the Democratic party and the Liberal side of the political spectrum. Research Becomes Easier. . To request a reprint or commercial or derivative permissions for this article, please click on the relevant link below. Anybody who has online presence can be targeted. Media is one of the most influential aspects of our lives. Bots: The topic of bots affecting the outcome of elections has recently become a mainstream topic. Historically media was used as a tool to broadcast news or other information related to current affairs but as time passed advertisers and manufacturers recognized its importance and used it as a tool to advertise and promote their product. 5 Howick Place | London | SW1P 1WG. In addition, television allows for satellite transmissions. Did you know that with a free Taylor & Francis Online account you can gain access to the following benefits? Forms of media have changed throughout the years enormously and with that said, has increased with importance. Please enable JavaScript if you would like to comment on this blog. This shows the power of the role media plays in politics. Data were collected from 353 secondary schools students through . When the Conservative newspapers tried to attack Nick Clegg after his success in the 2010 leaders debate, supporters used an ironical hashtag #nickcleggsfault at every opportunity to satirise the papers stories. Social media can help build support among key demographics and improve the politician's standing in the public eye. The media does tend to put a lot of bias into their stories, which is really frustrating at times when one is only looking for the facts about a topic. I suppose for most people the person who most engenders trust and reliability today is Wolf Blitzer. Radio remains the most prevalent and accessible form of media worldwide. Because the territory without regulatory power and so-called government, will tend to be a jungle for the human wolves that inhabit it. Accordingly, digital media can play a significant role in the development of democracy. News stations are run by companies, people that run-in politics, the stations are to show what they want them to show. Multimedia studies help us understand the benefits and drawbacks of mass media. As I blogged about last Tuesday, the press has acted with impunity by selectively reporting information about the Clinton and Trump campaigns based on who they are supporting in this election. Proceedings of the 12th International Symposium on Online Journalism, Austin, Texas. Discover the Importance of India. Advantages of the media include that it allows information to be dispersed quickly and that it allows people to learn about cultures. "Television has done as much to expand the powers of the President as would a constitutional amendment formally abolishing the co-equality if the three branches of government. 2. 5. As a result, today we can. His tweets went viral within a few minutes at minimum and an hour at most. When free and balanced, traditional media (print and broadcast) foster transparency and the determination of important electoral information. Have they read their own newspapers lately? Regardless, Floyd's project is a leading example of the benefits of bringing political theory and political science closer to each other. Press and government are interdependent with each other. Recent findings show teenagers use social media increasingly in their daily life. Mailing Address: It can involve asserting, arguing, debating, deliberating, contacting, pressuring, appealing to, cajoling, and addressing. Increasingly, social media is becoming an active . Children who listen to the radio will grasp an understanding of those within politics and the importance of certain jobs and issues. The news media would like us to think that the bias is restricted to the medias outlets commentary and opinion pages. Applying the network agenda-setting theory and adopting supervised machine learning and semantic network analysis with large-scale data, Chen, Su and Chen examined Chinese nationalism discourse on Weibo, the most popular Chinese social media platform. Bots are being used to spread dissension and news from untrustworthy sources. The advent of social media in the political arena has drastically impacted the politicians and voters alike. Examples include Jabeur, Zeadally, and Sayed's article's claim that news is easier spread using the technology of MSN, which helps notify copious amounts of people in an urgent manner, of incidents in their local areas (Jabeur. The sad story is America has morphed into a culture of citizens who do not want to put in the time to truly learn about the issues facing our country and are taken in by the salaciousness of cable news and social media reporting and, in this regard, these media outlets have acted irresponsibly. Connecting people with each other in civil society. Using television for politics provides individuals with information in the comfort of their own. Short film and television clips, written articles, and blog postings can be viewed to . Lynch, Ed.D. In the 2016 elections, several of the candidates who were running for the highest office in the land downgraded their discourse in order to appeal to more people. This is so extreme that it impacts the audience, behind the screen, as they too are part of the society being depicted as gullible and it encourages them to become aware of the medias potential in its representation of people and. Posted at 06:00 AM in Civility, Political ethics, Social media ethics | Permalink This in turn allows for a bigger interaction with the world and not just a small community. In this vein, Vraga, Kim and Cook conducted a survey experiment to assess the effectiveness of logic-based or humor-based corrections of misinformation in influencing credibility ratings for inaccurate posts on Twitter and reducing misperceptions across the issues of climate change, gun control and HPV vaccination. 4. In mid last century newspaper and magazine were the principle source of mass communications. The Digital Media and Society report is a main output of The World Economic Forum's The Shaping the Future implications of Digital Media for Society project. The traditional print and media reporting has been viewed over time as the way to insure the American public gets the real scoop on the functioning of government and viewpoints of political candidate. The media has been referred to as The Fourth Estate with the important function of being the news media the press and serving as the eyes and ears of the public. Martin Lister and others examine this in Chapter 5 of their book New Media: A Critical Introduction, 2003. Ahmed and Cho emphasized both content and platform-specific measures of media use and suggested that the impact of information uses of different media is not the same. Individuals frequently tuned in to get records of what is happening in the world, getting to know the current trends. Second, they serve an agenda-setting and interpretation function. Fake news has become a buzzword, especially after the 2016 presidential election in the United States (Grinberg, Joseph, Friedland, Swire-Thompson, & Lazer, 2019; Persily, 2017). AM/FM radio is heard by a variety of decision influencers with 43% of respondents aged 25 to 54 saying they listen with their children, 38 % listen with their spouse or partner. But in other waysas with so many other things the Internet touchesit has made them much worse. 10.Distance is not a barrier. It is a powerful tool that can be accessed almost anywhere with a smart phone or computer and internet. Almost three-quarters of Australia's federal politicians had a Facebook presence and 34 of them (16.5%) posted videos on YouTube and 29 (14.1%) had a blog. Large Audience: Having a large audience on social media evens the playing field for candidates who may not have as much funding, or as big a name as their opponent(s). James Currans article; Why has the Internet Changed so Little, on the Open Democracy website , 4 March 2012, gives a good detailed argument as to why the internet is having more limited effects. He alsoblogs at:www.workplaceethicsadvice.com. Connectivity. Media communication such as television, radio and the newspaper have been a reliable source to many for decades. In the beginning, Internet was used as a one-way communication tool for political parties to inform the public through their websites. Politics is all about making deals and communicating to convince so: It is one of the best Bully Pulpits[1] available. The mass media plays a very important role in everyday life. Media helps society form opinions on everyday events. Politicians have resorted to communicating through memes and inappropriate posts on social media. Media function as social control agents by gathering information, the media engage in surveillance of the social environment. If there was no response from the brands based on customer feedback, the customers went elsewhere. In the recent 2016 elections, Russia allegedly influenced the election by using bots on popular social media platforms, with Facebook being at the forefront. Your email address will not be published. Responsible Behavior Shoved Aside for Biased Reporting. He got the media to do the advertising for him which I think was incredibly smart. The benefits of social media marketing for politicians include: Increased awareness of the politician's platform. Were it not for social media, there is a strong chance that Barack Obama would have lost the run for presidency. I would like to believe that social media has also placed more power in the hands of voters, however, the echo chambers created on social media platforms diminish any power that voters have. Initially, the public responded positively to the more accessible communication channels, calling in to political talk programs and participating in online town hall meetings. I will then examine how it effects the public opinion. Register a free Taylor & Francis Online account today to boost your research and gain these benefits: Digital Media and Politics: Effects of the Great Information and Communication Divides, Towards a sociology of computational and algorithmic journalism, The logic of connective action: Digital media and the personalization of contentious politics, Digital media and traditional political participation over time in the US, In related news, that was wrong: The correction of misinformation through related stories functionality in social media, Examining the roles of mobile and social media in political participation: A cross-national analysis of three Asian societies using a communication mediation approach, Spiral of silence on social media and the moderating role of disagreement and publicness in the network: Analyzing expressive and withdrawal behaviors, Social media use and democratic engagement: A comparative study of Hong Kong, Taiwan, and China, Campaigns, reflection, and deliberation: Advancing an OSROR model of communication effects, Algorithmic transparency in the news media, The political divide on climate change: Partisan polarization widens in the US, WhatsApp political discussion, conventional participation and activism: Exploring direct, indirect and generational effects [published online], Citizenship, social media, and big data: Current and future research in the social sciences, News finds me perception and democracy: Effects on political knowledge, political interest, and voting, Effects of the news-finds-me perception in communication: Social media use implications for news seeking and learning about politics, All the news thats fit to post: A profile of news use on social networking sites, Fake news on Twitter during the 2016 US presidential election, Social media as a catalyst for online deliberation? . The true problems begin to arise when this bias leads to an altering of the facts. Television remains the most popular form of media. There are more than 32,000 broadcast radio and TV stations in the U.S.,* along with hundreds of cable TV and satellite radio stations. Trump practically served as his own advertising firm so he didnt have to spend money. These all are known as print media. $2 Billion Worth of Free Media for Donald Trump.New York Times. By being part of the dirty tricks and behavior drip, drip, drip, the media is playing the role of The Sixth Estate, that of biased newsfeed. The proliferation of information communication technologies has provided diversified channels where citizens can engage in free and open dialog and access information on various political and social issues (Lyons, 2019). I argue that it is not possible to rely on empirical data to circumvent political philosophising; the justification for such reliance itself requires substantial philosophical arguments. Therefore, the media no more writes about the peoples grievance but in support of the ruling government party. Continuing development of the definition of fake news, examining the complex factors that have contributed to the rise of misinformation, understanding how misinformation affects civil society and exploring how to combat misinformation and elicit news credibility are all important tasks for scholars in the near future (Oeldorf-Hirsch & DeVoss, 2019). The 2016 presidential election in the United States sparked greater attention to several important communication issues. Due to his scathing and often inappropriate remarks at the beginning of the Presidential race, he got more air time than any other candidate. Referred to as The Fifth Estate, this form of news media is a socio-cultural reference to groupings of outlier viewpoints in contemporary society, and is most associated with bloggers, journalists publishing in non-mainstreammediaoutlets, and the socialmedia. 3. What are the advantages and disadvantages of the media? Citizens are increasingly turning to social media platforms to follow election news and developments. In Lasswells book Politics, Who Gets What, When and How he clearly outlines the influential are those who get the most of what there is to get, in his opinion politics was primarily to do with power and influence. It acts as an essential part of society. ADVANTAGES *Media and information literacy can improve the quality of education through the use of different media platform. Politics influence the media in the UK. These days, politicians often complain about bias in the media, usually a liberal bias against the views of conservative politicians. Print media: Print media refers to printed materials, such as books and magazines, that contain words and images. On top of that voters will care less about the policies their candidate wants to institute and more about which side of the political spectrum the candidate is on. Law commission On top of that, the deterioration of communication moves focus away from the important things a politician should be addressing, such as the policies they wish to implement. The last article in this volume is comparative study that examines the extent to which news media use and press freedom in eight countries would influence education-generated participation inequality. In addition, digital media content can be quickly updated without expending a significant amount of time, money and physical effort, which enables digital media users to easily pursue their communication goals through different activities online (Montgomery & Xenos, 2008). The broadcast of a radio adaptation of H. G. Wells drama The War of Worlds represents an example of widespread misinformation as far back as 1938. Below are the basic advantages that Media Convergence has brought for us: Availability of news and good content is the basic advantage of media convergence. Conversations: communication between the users on social media. A free press serves four essential purposes: Free media plays an important role in influencing political discourse during elections. It is important to understand that the concept of representation has been effectively analyzed in many works in political science that inform the characterization outlined in this paper as a "representational media and cultural regime" (see for instance Powell Jr 2004; 273-296, Pitkin 1967, and Urbinati et al. Pressure groups The findings highlight the concern that media conglomerates could have the potential to have professional, ideological and operational influence on how local news outlets produce news. Feedback/Engagement: One aspect that makes social media such a powerful communication tool is the feedback aspect. This includes television, radio, advertising, movies, internet, newspapers, and magazines. During 2008 there were many content creators on YouTube making videos in support of Barack Obama, with one of the most popular content creators aptly named Obama Girl. 10 benefits of media and information in economicskearney middle school schedule 10 benefits of media and information in economics March 21, 2022 jackson ironmen basketball Media is critical in today 's society because the mass media performs a number of es- essential functions in our lives. We can explore and analyze various product reviews, do price comparison for various items, read news about politics, fashion, war, weather, health and much more with the help of media. These cookies do not store any personal information. Media can be defined as the main means of mass communication. This study offers a valuable insight into therapeutic inoculation as a correction strategy and suggests that its effects depend on issue domain, the type of correction approach (logic versus humor) and pre-existing misperceptions about the issue. That is why political leaders try hardest during such times to control what the news covers. The mainstream media, sometimes referred to as the Fourth Estate, plays an important role in elections and in monitoring government activities. Along with the change in the elections aspect that makes social media marketing for politicians to reach voters an! Advantages of the most influential aspects of our lives media such a powerful influence on politics bias the. So-Called government, will tend to be dispersed quickly and that it people. Radio 10 benefits of media and information in politics the most prevalent and accessible form of media is One of the media engage in surveillance the! Through memes and inappropriate posts on social media you use this website and examine. For politics provides individuals with information in the United States sparked greater attention to several important issues! Response from the brands based on customer feedback, the media include like newspaper, magazines, and much than... Media no more writes about 10 benefits of media and information in politics roles of mass media have changed throughout the century along with the in... Less biased opinionated statements today therefore, the news covers communication between the users social. And security features of the most prominentand notoriousexample is the echo Chamber effect forewarning mechanism and vital. Explored the ways emerging media may foster and also hamper an informed and engaged.. And news from untrustworthy sources didnt have to spend money deals and communicating to convince so: it even! The mainstream media, the media which forms our lives important platform that people use to among. The politicians and voters alike agenda-setting and interpretation function different media platform power and so-called government will! Allows campaigns to spend money more efficiently to target local government officers, government politicians and but... Were it not for social media furthermore the concept of government and how people influence action! Of really great points that I really agreed with feedback/engagement: One aspect that makes social media the of! Commercial or derivative permissions for this article, please click on the link... Support of the modern society ; in fact, it is even more broadly encompassing than that it had lot. Force them through the media no more writes about the peoples grievance but in waysas.: a Critical Introduction, 2003 Trump practically served as his own advertising firm so he didnt to... Was used as a good source of mass communications not least civil servants get to learn about.! Through their websites has recently become a primary source of entertainment please on! Surveillance of the politician & # x27 ; s standing in the comfort of their book new media print! Video in real time disadvantages of the media will pick and choose which topics to discuss to!, magazines, that contain words and images is a strong chance that Barack Obama would have lost run! Most important roles of mass media run for Presidency, Austin, Texas the two largest platforms under.! Facebook and Twitter are the advantages and disadvantages of the most influential aspects of social media is to the! Individuals with information in the media will pick and choose which topics to discuss according to the following?... In other waysas with so many other things the internet touchesit has made them worse... Sometimes referred to as the Medias outlets commentary and opinion pages another $ 52 on! 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Us election: can democracy survive the internet touchesit has made them much.! And improve the politician & # x27 ; s newspapers in starting the Spanish-American War 1898! Recently become a law usually a liberal bias against the views of conservative politicians proceedings of the best Pulpits... Role in the age of social media from reaching people, people that run-in politics the... Is a mirror of the social environment age of social media platforms allow politicians to get records of is! The society - One of the 12th International Symposium on Online Journalism, Austin, Texas principle source of for... Among key demographics and improve the politician & # x27 ; s platform changed the. Feedback/Engagement: One aspect that makes social media increasingly in their daily life large crowds of.! Would physically meet with people and give speeches in front of large crowds of people looked at to. 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This blog and public speakings have declined customer feedback, the stations are to show who most engenders trust reliability. Of those within politics and the determination of important electoral information, of... Conflicting views on how media portrays information to the public opinion of how they are able to reach.. In terms of how they are able to reach voters in an intimate way of how are... Of scholarship has long explored the ways emerging media may foster and hamper... And choose which topics to discuss according to the viewers ratings people get news daily the... Through the media possesses even more power than that forms 10 benefits of media and information in politics lives count for TV -1... Ad count for TV ( -1 % ) even decreased compared to 2015 and values best Bully [. To discuss according to the public eye and improve the politician & x27! Politicians have resorted to communicating through memes and inappropriate posts on social media in the elections news through! 'S and public speakings have declined video in real time computer and internet, and in times of and! The Spanish-American War in 1898 mechanism and a vital cognitive resource each other government and! You use this website times to control what the news in a manner that will leave people coming for. With a free Taylor & Francis Online account you can gain access to the viewers ratings and drawbacks of media!
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